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Sofia became the world capital of Habanos with an exclusive cigar premiere

October 4, 2018

The global launch of one of the latest Habanos brand cigars, named after the iconic Prado Boulevard in Havana, took place in the elite setting of Boyana Residence. Kaliman Caribe, exclusive distributor of the elite Cuban cigars, was proud to host the launch of the San Cristobal de la Habana Prado. For the first time, Bulgaria had the honour to be the global venue of a product launch.

Mr Rodrigo Gonzáles, Habanos Strategic Marketing Director, and Mrs Olya Docheva, the company’s Bulgarian Managing Director, introduced the new exquisite cigar before more than 500 guests. The audience came from many different parts of the world: “Cuban gold” aficionados, partners and distributors from Spain, Cuba, Switzerland, Italy, the USA, China, France, Venezuela, Cyprus, Armenia, Albania, Romania, Macedonia, Croatia, Slovenia, Kosovo, etc.

Boyana Residence had the look and feel of the Havana Boulevard from which the cigar took its name. Cuban-style vintage cars gave rides to the entrance. The attendees were entertained by Banda Del Padre’s performances of Buena Vista Social Club’s and other Cuban classics. Miro, the special guest performer, raised the mood with his greatest hits. The evening culminated in bachata and other Latin beat dance animations. The guests had the chance to enjoy a special selection of beverages and gourmet catering, and, of course, the taste of the new cigar before it hits the international markets.

The launch of the San Cristobal de la Habana Prado coincides with two important anniversaries. In 2019, Havana will celebrate its 500 years as capital, and the San Cristobal brand will mark its 20th anniversary as well. Earlier this year, between August 20 and September 3, Kaliman Caribe, with the support of the Sofia Capital Municipality, the Cuban Cultural Fund and the Cuban Embassy in Bulgaria, showed an exhibition on the Lovers’ Bridge near the National Palace of Culture (NDK). “Atmosphere from Sofia and Havana” was dedicated to both anniversaries—60 images from different angles showed amazing cultural, architectural and social parallels between both ageless capitals.


More information on the San Cristobal de la Habana Prado

At the XX Habanos Festival in 2018, Habanos S.A. announced the official launch of the San Cristobal de La Habana Prado. This is the latest vitola of the San Cristobal de La Habana brand to be sold exclusively at the La Casa del Habano and Habanos Specialist cigar boutiques.

The San Cristobal de La Habana brand was established in 1999 to celebrate the city of Havana. Albeit with a smaller size in the Habanos’ portfolio, it enriches the flavour palette with a charm of its own, challenging the real tobacco aficionados with its smooth, delicate and unique wood flavour. It is named after the Prado—the principal thoroughfare connecting the downtown area with the iconic Malecón esplanade in Havana.