Habanos, S.A. officially presented the new Partagás Royales vitola (48 ring gauge x 150 mm length) during the traditional gala dinner held as part of the TFWA 2025 World Expo and Conference. This vitola, designed to reinforce the company’s strategic commitment to this channel. In this context, the new Partagás Royales (48 ring gauge x 150 mm length) was presented, a medium and uniform cigar that stands out for its strength and personality. This vitola reflects the unique character of the brand, reviving the name of a historical format from the 1960s, now reinterpreted with a renewed and contemporary style. Partagás Royales is presented in an exclusive travel humidor containing 20 Habanos cigars made “Totalmente a Mano con Filla Larga” (Totally Handmade with Long Fill) from selected leaves from the prestigious Vuelta Abajo* region in Pinar del Río*, Cuba*, renowned for producing tobacco considered to be the best in the world.

This design aims to offer travelers a unique and memorable experience, confirming Habanos, S.A.’s commitment to innovation in this strategic channel. In the year in which Partagás celebrates its 180th anniversary, this presentation reinforces the historical value of the brand and Habanos, S.A.’s commitment to keeping its spirit alive with new offerings.