At the XX Habanos Festival in Havana Cuba, Habanos S.A. launched the San Cristóbal de La Habana Prado. It is an exclusive vitola of the San Cristóbal de La Habana line that will be given to La Casa del Habano and Habanos Specialist retailers. The San Cristóbal de La Habana Prado is a Petit Pirámides measuring 127mm x 50 (5 x 50). It will be presented in ten-count boxes. San Cristóbal de la Habana is a smaller brand that is produced and distributed by Habanos S.A. The brand was created in 1999 and pays homage to the city of Havana (which originally had the name San Cristóbal de la Habana). La Casa del Habano are franchises of Habanos SA located worldwide. In addition to the Hoyo de Monterrey Escogidos, La Casa del Habano will also receive an exclusive vitola under the San Cristobal name. Hoyo de Monterrey also introduced the new Hoyo de Monterrey Le Hoyo Río Seco at the XX Habanos Festival. Habanos Specialists are a designation given to retailers by Habanos S.A.’s Exclusive Distributors in their respective market. These retailers are ones who promote the culture and products of Habanos S.A. In addition to the San Cristóbal de la Habana Prado, the Hoyo de Monterrey Escogidos is being offered as an exclusive to La Casa del Habana retail outlets.